Inland Empire  ·  Est. 2013  ·  Family Enterprise

5611

Developing Athletes. Building Leaders. Creating Legacy.

Sports  ·  Academy  ·  Collective

What We Build Partner With Us

The Number  ·  #5 + #6 = #11  ·  Two tail dogs. One family. One mission.

The Origin

A Number We Lived

#11 His number.
Worn since Watts.
#5 Phi Beta Sigma.
His line number.
+ #6 Delta Sigma Theta.
Her line number.
=  5611

5611 is not a name we invented. It is a number we lived.

It begins with #11 — worn by a boy from Watts, CA who lost his mother young and found his direction through basketball. His hero was Isaiah Thomas: fearless, unapologetic, a champion who had no business winning by anyone else's math but his own. He took #11 and turned hustle into scholarships, coaching, and a life built from the ground up.

At the same university, he pledged Phi Beta Sigma Fraternity, Inc. and became #5 on his line. She pledged Delta Sigma Theta Sorority, Inc. and became #6 on hers. Both were tail dogs — in Black Greek life, the last on the line and the exclamation point of the whole. 5 + 6 = 11. The number came home.

Their children inherited #11 without being told to. 5611 is a family covenant encoded in numbers — and 15 years of work proving what that covenant means in the lives of young people.

What We Taught — What They Still Know

The Creed

I Will Excel

Drive is to strive vigorously toward a goal or objective.
I will demonstrate drive during work and play,
trying wholeheartedly and with determination to meet my ambition.

Ambition is an earnest desire for achievement or distinction —
as in power, honor, fame, or wealth.
I will demonstrate ambition in my willingness to strive for its attainment.

Without drive and ambition, I will not get far.

I will develop drive. I will develop ambition. I WILL EXCEL.

Memorized aloud by young athletes since 2013. No paper required.

What We Build

Three Arms. One Mission.

5611 Family Enterprise operates across three interconnected arms — each one led by a member of the Hall family, each one pointing toward the same mission.

5611 —

Sports

Youth athletic development, coaching, camps, clinics, and elite training. Fifteen years of building champions on courts and tracks across the Inland Empire — with leadership formation built into every practice.

Basketball Track Camps Clinics Travel Programs

5611 —

Academy

Leadership development, sports management education, and community impact programming. The intellectual center of 5611 — where the I Will Excel methodology lives and where student athletes develop the whole person, not just the competitor.

Leadership Sports Management Community Impact Student Athletes

5611 —

Collective

Community investment and fundraising infrastructure. Our virtual fundraising platform serves youth sports organizations and community groups — solving the most persistent challenge in grassroots sport: sustainable funding that doesn't exhaust families.

Fundraising Community Tech Platform Youth Orgs
What Drives Us

Five Pillars

Legacy

A number that travels through generations — earned, not assigned.

Hustle

Tail dog energy. Build from nothing. Outwork the room.

Team

The biggest wins are collective. Always.

Access

Sport is the on-ramp. We expand what's possible once they're inside.

Sustainability

Build wealth to sustain the giving. Eat so you can feed others.

The Hall Family

The Leadership Team

5611 is not a family that started a brand. It is a brand that has always been a family.

Co-Founder & Chief Vision Officer

NaKisha Crawford-Hall

Executive MBA · M.Ed. Education Counseling · Equity Counselor · Adjunct Instructor · Delta Sigma Theta, #6

Co-Founder & Chief Growth Officer

LaRon Hall

Entrepreneur · Head Coach · D1 Athlete, SJSU · Social Work · Facility Operator · Phi Beta Sigma, #5

Director, Operations & Sports Business

LaRon Hall Jr.

Business Student, Morehouse College · Point Guard · #11 · Youth Coach, LA County Parks & Rec

Director, Athlete & Youth Engagement

Ndiah Hall

Business Student & Track Athlete, CSULB · #11 · Youth Coach, LA County Parks & Rec

Director, Communications & Brand

Samiyah Hall

Founder, SamiSocial · B.A. Communications, Hampton University · PR & Marketing · Social Media Strategist

Our Mission

5611 uses sport as an on-ramp to greater possibility.
We develop athletes, leaders, and families — not just players.
We build generational wealth so we can sustain the giving —
eating so we can feed others, without losing everything.

Let's Build Together

Partner With 5611

We are looking for the right room.

Whether you are a sports facility, a city economic development office, a youth organization, or a funder — if your mission intersects with youth development, community access, and lasting impact, we want to talk.

5611 Family Enterprise is actively seeking programming partnerships, vendor opportunities, and community collaborations across the Inland Empire and beyond.